We have two worlds in our lives: the home we keep and the planet we live on. EC30 recognizes that both need to be protected. So we created powerful products to clean yourself and your home. And we made them sustainable, so they’re keeping our shared home clean at the same time. Together, we can make your worlds cleaner.

Copywriter: Jason Mogle

 

:20 sizzle reel

VO: From mountains tops…

We see the shots of the mountain waterfall and the clean toilet. A sweeping view of blue flowers in a field as we hear:

VO: To mountains of laundry…

A person smiles as they pull a pile of fresh, fragrant  laundry out of the dryer.

VO: Wherever your worlds are,

Quick cuts of choppy ocean waves, a pair of hands full of suds over a clean sink, a wide shot of a forest, a leaf in someone’s hand.

VO: Experience them cleaner.

Match cut to an ec30 swatch in the person’s hand. Cut to a black screen with the super.

SUPER: Your Worlds, Cleaner.

Fade to logo.

city billboard

 
 
 

we transfer interactive ad

 

walmart interactive banner ad

 
 

PDQ’s

instagram story ad

 

Users click inside the toilet, once the bubbles have cleared, and will be redirected to the ec30 website.

 

instagram post