Copywriter: Andrew Schleicher
Every fast food chain is hopping on the trend of meatless. But without meat, Arby’s isn’t Arby’s.
TAGLINE: meat is trending
digital activation
Caption: Without meat, Arby’s can’t be Arby’s. Without sustainability, Arby’s won’t be able to stay Arby’s. If we can’t eliminate meat from our menus, we need to commit to sustainable beef. The “Limited Greens” initiative is our commitment to work towards offsetting the carbon footprint that is the result of our beef cattle production. With sustainability, we can forever stay Arby’s.
